It was very important to Joe Hall, owner of Halls Bakery, to project their core values of ‘good quality proper food’ throughout the business, and labelling was a very important part of this. They needed to communicate a professional image, one that customers would recognise and associate Halls Bakery as a quality supplier of food products.Halls required a label that worked with their existing branding, they had also just launched a lunchtime delivery service, so their product really needed to be effectively labelled. They chose Planglow to assist them, as they were able to offer them everything they needed and have years of experience in the food service sector.
“The label is the crucial final piece in the chain, it’s the last thing your customer will see before the product is consumed, so it’s your final chance to impress them!”
Joe Hall, owner of Halls Bakery
The label has really helped Halls Bakery to project a great image for them selves in a highly competitive industry. The subtle black and white bakery imagery and vibrant orange branding work perfectly together to create this. The labels are then printed using Planglow’s free label printing software, LabelLogic, which allows Halls to quickly and effortlessly customise or change information on their labels if required.
“Our account manager Neil’s support and advice has been first-rate, he knew what we wanted and how to deliver that in a label. Planglow were also very competitively priced, and their software and support is excellent, even for someone like me!” Joe Hall, owner of Halls Bakery