Green Bean Coffee Co

One of the most recent projects Glo Creative has undertaken was for Green Bean Coffee Co. based in Brentwood Essex. The brief was to develop a brand identity that would convey their mission statement "Coffee with a conscience" with an emphasis on fair-trade and ethical products.

It was important to Green Bean Coffee Co.’s founder Charl Chapman that the shop was positioned with a unique selling point that was both attractive and convincing. To emphasise this Glo Creative chose colours that would reflect their ethical ethos and a font style that would make the coffee shop approachable to their target audience. Glo also developed a stand-alone element that would be easily recognisable and add to the friendly, approachable feel of the place.

Charl Chapman came across Planglow and their Glo Creative service at an exhibition. He was first impressed by the high quality branded biodegradable packaging and then discovered that Planglow offered a branding service as well which was just what he was looking for – the perfect one-stop- shop!