ARAMARK Nationwide

ARAMARK came to Planglow after deciding to re-brand their flagship Swindon site. They wanted a totally new concept for their range of pre-packed products in their restaurant, this needed to fit with the re-designed site but also work as a stand-alone brand within retail and for the eventual roll out to other Nationwide sites.

The aim was to create a fresh and high quality image for their pre-packed range avoiding typically ‘contract caterer’ branding with a more retail/high street appeal. With a focus on fresh and quality ingredients the brand needed to appeal to Nationwide employees and encourage them to eat on site, therefore boosting product sales.

“Having used Planglow before, we’d heard good things about the Glo Creative service from Sally Little our Account Manager, and I was more than happy to entrust them with the task of coming up with an exciting new look.”
Adrian Macpherson-Moore, General Manager

The Glo Creative team created a name and logo as well as carefully choosing the best label shape for the new packaging. They selected the colour scheme of earthy browns with contemporary greens to compliment the newly refurbished restaurant area. The colours also communicate the natural and fresh nature of the products.

“The concept is based around being inspired by natural ingredients, we wanted the brand to promote the freshness and superior quality of the product. The unique label shape we chose also reinforces this concept as a ‘seal of quality’.”
Senior Designer, Kerry Mundy