Friess Catering Limited

David Friess first got in contact with Glo Creative when he took over a wholesale sandwich and food-to-go business, selling into the garage and convenience store market. The brief he gave to Glo Creative was to totally re-brand this new division of Friess Catering. Looking to extend his market coverage and turnaround the companies previously poor reputation, David had decided he needed assistance with a brand new name and design to compliment the more premium products he intended to introduce.

David said it just made sense to choose Glo to design his new branding, as Planglow would be producing the labels. He wanted his products to really stand out on the shelf next to the competition in the market. It was also crucial that this new brand conveyed Friess Catering’s philosophy of locally produced, good quality and tasty products whilst still affording their customers with good value for money.

The Glo Creative design team developed the ‘Simply Delicious’ brand so that it would work on the labelling for sandwiches and wraps as well as a stand-alone logo for use across the whole business. The colour pallet was carefully chosen to tie in the brand with David’s new packaging. The zesty green provides a fresh and modern look whilst the black helps promote the quality aspect of the brand.

“I think the brand Glo designed looks very stylish and bold. It really stands out and makes a statement compared to other offerings. It’s different to anything else in the area and has made a huge difference to our sales.” David Friess, Director of Friess Catering