Café Du Van
Mark Reeves’ successful online valeting service E2Valet is where he first identified a gap in the sandwich van market. He wanted to provide a quality lunchtime offering initially just for E2Valet customers, often those at business parks or trading estates with limited options.
It was crucial that the branding highlighted his unique selling points of superior quality and convenience. It also had to differentiate the business from competition and work across a range of medium from labels and packaging to van livery.
Glo Creative created classic yet fresh branding with the lime green colour chosen to complement the Ecoco packaging range. The elegant look, iconic illustration and ‘classic cuisine on the go’ strap line developed by Glo help differentiate the business from the stereotypical mobile food outlet.
The branding gives Café Du Van the correct professional image to grow the business further and according to owner Mark Reeves feedback from customers has been very positive.
