Green Bean
Green Bean required a brand identity that would convey their mission statement "Coffee with a conscience" with an emphasis on fair-trade and ethical products. It was important to founder, Charl Chapman, that the branding demonstrated his unique selling point whilst remaining authentic and aesthetically pleasing.
Glo Creative developed a colour scheme and typography to to emphasise Charl’s ethical stance, while ensuring the coffee shop remained approachable to its target audience. Glo also developed a new stand-alone element for the logo, one that would be easily recognisable and support the friendly, approachable ethos.